ETC Toolkit Case Example 1 – Curricular Enterprise Course open for PGT/PGR students across the University (QAA 1,2,3,4,5,6,7,) #EERPF

Group Size ? 1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any
Small group (teams of 4-6), Individual Task

Learning Environment ? 1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special
Lecture Theatre, Presentation Space, Carousel Tables (small working group)

QAA Enterprise Theme(s) ? 1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy
1Creativity and Innovation 2Opportunity recognition‚ creation and evaluation 3Decision making supported by critical analysis and judgement 4Implementation of ideas through leadership and management 5Reflection and Action 6Interpersonal Skills 7Communication and Strategy

Objective(s) or key message:

This course teaches some of the generic and transferable skills required to become an ‘entrepreneur’ in the broadest sense. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running a new venture, or building an entrepreneurial opportunity within an organisation. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea or technology.

Introduction :

This introduction to entrepreneurship course provides an online enabled curriculum for students to explore entrepreneurship and innovation as a subject of study and as a practice. The course relies on multiple teaching methods including short lecture video presentations, interviews with individuals with a variety of venture experiences, and other audio-visual content and reading materials. As an online course, there are no physical lectures, while students will be engaged in a face-to-face group project with a component of making a creative presentation. Students are encouraged to participate and benefit from extra-curricular activities.

Activity:

This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialised, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to science-driven innovation, which may be relevant to your programmes of study.
Student Learning Experience
This course utilises multiple learning modes, including independent reading, primary research, video lectures, group discussion, case studies, and exposure to practice.
Syllabus
1. Entrepreneurial motivation
2. Entrepreneurial characteristics
3. Contexts of entrepreneurial activity including social entrepreneurship
4. Opportunity discovery
5. Opportunity evaluation
6. Acquiring resources
7. Business models
8. Entrepreneurial growth and strategies
9. Entrepreneurial leadership, identities
10. Exits and outcomes

Impact:

Anonymous PhD student feedback “I really like including such types of modules as I'm always interested to turn the research project into business”.

Learner outcomes :

On completion of this course, the student will be able to:

Recognise and critically assess an opportunity in a market (and/or social) space relevant to their programme of study
Critically analyse and consider different business situations where innovative and entrepreneurial opportunities are present or possible
Research a business start-up opportunity and marketplace to evaluate the attractiveness and/or feasibility of an opportunity
Communicate and demonstrate interpersonal skills

Understand and apply the course concepts in the contexts of innovation, and venture creation and development

About the Author
This guide was produced by Dr Fumi Kitagawa (Senior Lecturer in Entrepreneurship and Innovation, University of Edinburgh Business School ).