Business model design for the creative and cultural industies: enterprie education from the art school #EERPF

Business model design for the creative and cultural industies: enterprie education from the art school #EERPF

Group Size ? 1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any

Learning Environment ? 1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special

QAA Enterprise Theme(s) ? 1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy

Aim

While enterprise education is widely understood as something done to the art school, this project is from the art school – rooted in Design methods such as visualisation and iteration but of value to all students wishing to understand how the business model concept can be applied in the creative and cultural industries. The project sees Design students visualising the business models of three recent graduates working as creative freelancers or as founders of SMEs. These visualisations will move through various iterations before final print and online versions are released in print and online.

Resources

Outline: Business Model Design for the creative industry

PDF: EEUK Business Model Design - Fold-out PDF

PDF: EEUK Business Model Design - Cards

PDF: EEUK Business Model Design - Editable PDF1

PDF: EEUK Business Model Design - Editable PDF2

PDF: EEUK Business Model Design - Blog

Powerpoint: CAMEo slide deck

About the Author
This guide was produced by 'Marcus O'Dair (University of the Arts London).